Monday, April 28, 2014

Branding and storytelling help lawyers find and keep clients

Branding and storytelling help lawyers find and keep clients.  "Make sure you brand everything you do" is an interesting quote.  I'm sure Don Draper would agree.  Creating a brand is hard, very hard.  How do you take the entirety of yourself and your image and boil it down to a narrow, cognizable thing?  It is something I work towards on a regular basis.  It all boils down to who you want to be and how you want to be perceived.  Once you figure those two things out, it isn't too hard.  Figuring those two things out is very difficult though.

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